About The Creator Brief
What we track.
Why it matters.
The Creator Brief monitors 100 top creators across YouTube, TikTok, and Instagram — tracking real, verifiable behavioral changes that brand marketers need to know before they become common knowledge. We don't cover gossip. We track GTM moves.
The 7 signal types we track
The 100 creators we monitor
Our methodology
Data sources
We scrape public activity across YouTube, TikTok, and Instagram — recent posts, engagement patterns, bio changes, and linked content — combined with press monitoring across major business publications.
Signal threshold
We only flag a signal when it represents a real, verifiable behavioral change. A single post doesn't qualify. A pattern of posts, a press confirmation, or a measurable shift in content strategy does.
Confidence scoring
Every signal is rated High or Medium confidence. High means the signal is confirmed by multiple data points or press coverage. Medium means it's directional but not yet fully confirmed. We never publish Low confidence signals.